The Cheapest car of world rolled out in India
Yes! The Tatas has done it again. After being awarded the third best corporate giant for treating its employees with great respect, their success story does not stop. Today they rolled out the cheapest car of the world named “Nano” which means that the car is small enough and still upholds the technology in the car market.
Till now the cheapest car in India is Maruti 800, Nano is set forth to give a strong competition to all major low priced cars in that segment and the two-wheeler market. The price of the car is one lakh INR or $2500. This was actually a dream of the present chairman of Tata Group -Ratan Tata to roll out the “common man’s car”. He narrated how he felt when he saw a family on a scooter on wet roads and said to himself “The Whole family is in danger”.
The new car is still not free from attack from narrow minded people accusing it of low quality and some cooked up allegations. Is the Tata Group so foolish as their critics that they would risk their name and fame just for cheap play? The name of Tata is held in high esteem in whole of India and the world. Its more than a century old corporate house, they are also responsible to setting up the first steel plant in India.
Some of the fears after this car hits the roads are quite obvious. They include the situation of roads in this already congested infrastructure. The pollution level may rise and India may soon need to beef up its crude oil import. Out of these three fears only last one is genuined, car gives less mileage than two-wheelers. The situation of roads is not the responsibility of Tata’s but of the government, so how cheap is it to blame the Tatas? The pollution level may decline as this car is less polluting than two-wheelers.
The engine of this miracle is rear mounted, has quite more inner space than other cars in this segment, no hand brake and fog lights. Spare parts of total eight companies are used in making it with inputs of hard work of around 500 young engineers.
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The “people’s car” is a wonderful example of India’s mid-20st Century mindset and its squandered chance at 21st Century development. My short essay on this, India Going Nowhere Fast, can be read at http://memestreamblog.wordpress.com/2007/10/12/india-going-nowhere-fast/.
MBJ
mbjesq - January 13, 2008 at 12:45 pm